Nigeria Unveils Two Anti-Smoking Video Ads

By Iliya Kure

Nigeria has released two short anti-smoking video ads. targeting second hand smokers.

According to the adverts, about 10% of the 6 million annual tobacco-related deaths are people who do not directly smoke a cigarette or use tobacco.

The first video (link below) shows people moving on as others smoke in prohibited public places and it ended with a poignant message “Tobacco Kills. Pay Attention! Don’t trivialize second-hand smoke.”

The second video (link below) is about how tobacco exposes individuals to harmful diseases such as lung cancer over time. A wheezing sound could be heard which fades gradually till the hospital life support beep. It says Tobacco is the major cause of all cancer and that it kills but only a matter of time.

According to Director Media & Public Relations in the Federal Ministry of Health, Mrs. Boade Akinola, “Data from Nigeria’s 2012 Global Adult Tobacco Survey (GATS) show that 4.5 million adults in Nigeria (5.6%) currently use tobacco products out of which 4.1 million are men and almost 0.5 million women. In addition, 6.4 million adults (29.3%) are exposed to second-hand tobacco smoke when visiting restaurants, hotels and other public settings. Of the adults surveyed, 82.4% believe that smoking causes serious illness.”

At the launch of the #TobaccoFreeNigeria communications campaign, Nigeria’s Minister of Health Adewole remarked, “Tell those people who are smoking it is dangerous. Tell the next person that is smoking in the vehicle or other public place that it is illegal,”