Nigeria: Religious Organisation Trains 60 Women On Digital Marketing

By Martha Agas

An organisation, Islamic Counselling Initiative in Nigeria (ICIN), says it has begun training of 60 women on digital marketing, to empower them to boost their businesses.

Speaking at the two-day training entitled: “Women Empowerment Using Digital Skills” on Tuesday in Jos, the Executive Director of ICIN, Mrs Fatima Suleiman, said that the training was designed for petty traders.

She said that they were selected from areas affected by crises in Bassa and Jos North local government areas.

The training was funded by Urgent Fund Action Africa with support from GIZ and Plateau State Small and Medium Enterprises Development Agency.

She said that the participants would be trained on using technology via their phones to promote their businesses, saying the world has gone global which required women to comply with the trend.

“Businesses are now on the phone so the issue of mobile marketing is important.

“The focus is on local women and not the elites from crisis-ffected areas, who are into petty trading such as selling of yams, potatoes and other cash crops.

“We want them to learn how to make their deliveries via technology on phone without having to move from one place or the other,” she said.

She said that the women were expected at the end of the training to have social handles, be more interactive with people on their platforms, especially with their customers and prospective to sell their talents, products and services.

The ICIN official said that adopting such approach would also enable them to explore financial institutions where they can get access to funds for their business.